The Fringe Embassy
Maritime - Tacoma, Washington, United States
The Fringe Embassy Employees
The Fringe Embassy Details
Ports are operating in a rapidly evolving environment and to remain relevant, ports require models that address tomorrow's challenges. Understanding how to unlock the power of brand and reputation through marketing and PR is vital to any port authority. Progressive ports understand the importance of building a positive reputation united with the brand experience. Strengthening the relationship between all stakeholders, commercial and communal, is imperative. In today's marketplace, ports need to retool and focus on a more adaptable framework that combines the analytical and the creative, considers both strategy and implementation, and does so externally and internally. Engaging with the customer to align with values and commercial needs to provide powerful and compelling customer experience and will set you apart from your competitors. Focus on building relationships across a variety of touchpoints (online and offline) with brand-centric customer initiatives such as advertising, promotions, or special events that harmonize with the overall marketing strategy and go-to-market tactical plans. The Fringe Embassy (FE) can support port authorities and its management to identify the right approach by outlining the total customer experience before AND after a transaction or interaction. We can demonstrate your value to prospects by delivering information, service, and interactions that result in compelling experiences. We have the know-how to reach your stakeholders and customer prospects in the maritime industry, commercial real estate, and potential financiers/credit institutions.
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