The Good Kid Project
Retail - N/A, MN, US
The Good Kid Project Employees
The Good Kid Project Senior Management
The Good Kid Project Details
Children have a natural love and fascination for animals, and there is tremendous value in teaching them to treat our fellow creatures with kindness. In almost every interaction animals are at our mercy, and the importance of handling that power with care cannot be overestimated.The Good Kid Project, an online store for kids who love animals, takes a novel approach to helping parents reinforce in their children a sense of empathy and compassion for others. We create content and sell products designed to teach kids and adults, in a fun and engaging way, that all beings matter. Because children are naturally drawn to animals, our relationship with other creatures provides the perfect platform to teach patience, understanding, respect for others, humility and compassion.Teaching children to treat animals with kindness from an early age is a great way to counteract violent, thoughtless, and self-centered tendencies, and The Good Project is the first store dedicated exclusively to the effort.An increase in social media penetration and the recent trend of parents to invest in educational toys for cognitive development in children is helping drive the global toy market from $89 billion in 2017 toward projected revenues of $120 billion by 2023. According to the Toy Industry Association, on average, parents will spend $6,500 on toys during the lifetime of a child. There is a golden opportunity to capitalize on the natural love and fascination children have for animals and the lack of companies exclusively selling products that tap into that market.
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