The Great Lockdown - Published by Wiley, USA

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"The Great Lockdown" is an event never before witnessed in our lifetime. How did organizations cope with this unprecedented socio-economic disruption unleashed by the Covid-19 pandemic? How can they prepare for future such catastrophes: the next pandemic, climate disasters, cyber-attacks? Seen through the eyes of CEOs of billion-dollar corporations, star start-ups, and non-profits, this book chronicles the experience of esteemed organizations going into The Great Lockdown and navigating the crisis through initiatives impacting people, processes, and technology. This diverse and unique collection spans multiple geographies - from the USA to Iran, Uganda to Hong Kong, and multiple sectors – social media, technology, aviation, luxury retail, healthcare, etc. The leaders contributing their organization's survival and revival stories include those from Julius Baer, SAP, Terumo, IndiGrid, Tapsi, Fonterra, Hornet Networks, Globalization Partners, beCuriou, GoGoX, Abacus Pharma, Real Wear Inc, SOS Children's Villages, Bangalore International Airport, and A Lange & Sohne. The book reflects upon:• How important was organizational culture to navigate The Great Lockdown? • What were the 'hits' and what were the 'misses'?• How did leadership respond and evolve?• How did innovation and digitization form a powerful shield?In this book, the authors from the leading growth advisory company Frost & Sullivan analyze these powerful stories to find common themes of strategies for survival and revival. They unearth invaluable learnings for the future and give readers a strong sense of what to do within their own organizations should such disruptions occur again.

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