Higher Education - Madrid, Community of Madrid, Spain
Created by Anoushka Drexhage.In both corporations and startups, I see a similar pattern: a real need for the Human Dimension to create long lasting impact...way beyond the business processes.This is my observation after 20+ years of corporate journey in Travel Technology as well accompanying 100 startup projects.Also, research shows that that the top three reasons for entrepreneurial failure are:* the lack of in-depth customer needs discovery* no dynamic human centred product/market fit processes* weak team dynamicsTo avoid these 3 factors down spinning your effort, both in corporate as well as in startup venturing, bring in that Human Dimension:* Human Centred Innovation: lean & design thinking * Prepared Team Minds: engaging with uncertainty and creation, from linear to holistic thinking, shared purpose, alignment through opposite thinkingThe How of it...Mentorship, Coaching, Workshops: 8 years of digital/virtual & face-to-face engagement.
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