the Humans´Network
Internet - Bilbao, Basque Country, Spain
the Humans´Network Employees
the Humans´Network Details
the Humans´ Network is the new social network to humanize the world by promoting values, rating brands ethics and acting accordingly.In thehumansnetwork.com people have the opportunity to HUMANIZE promoting ethics and human values, the power to RATE our society human level, this is, companies, professionals, organizations, public institutions and politicians, and the responsibility to ACT by supporting human organizations, causes and projects, and rewarding or punishing brands according to their ethics.Brands have alike the opportunity and the responsibility to demonstrate that what matters most to them is people, this is, that they are Human Brands. We aim to become the worldwide thermometer that reflects people´s opinions and Human Ratings about brands according to their ethics and humanity, which nails their social and human reputation. WHY YOUR COMPANY SHOULD BE IN tHN? 1. People are now more conscious than ever about the need of ethics in business… * 85% of consumers declare it doesn´t matter if a company is not perfect, as long as it is honest about its efforts. * 9 out of 10 consumers feel the responsibility to purchase products they think are social and environmental responsible. * 91% of consumers say they would change a trade mark for another associated to a fair cause. * 90% of people admitted that would boycott a trade mark which behaves irresponsibly. 2. Corporate social responsibility is no longer an option for brands but empathically and indisputably a must-do! 3. Brands needs an independent & vertical communication channel thru which transmit their ethics and their brands associated valuesIn fact 8 out of 10 consumers use social media channels to interact with companies about environmental and social issues. CONCLUSION: Only Human Brands will survive in this new socially aware world!
