The Ink Rat

Writing & Editing - Sydney, New South Wales, Australia

The Ink Rat Employees

Rananda Rich

Copywriter, Editor and Ghostwriter

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The Ink Rat Details

The Ink Rat helps business owners and authorpreneurs convert useful, unique and novel ideas into sparkling content and outcomes. Transport, transform and connect with your audience.The Ink Rat focuses on content, copywriting and ghostwriting for wellbeing, sustainability, and technology businesses. With our science and business background, we know how to translate your ideas into content that demonstrates your authority and answers the questions your prospects are asking. This helps you build trust, sales, and long-term relationships with your customers.We can help you deliver excellent content in several ways:1) The Ink Rat saves time for busy business owners by writing the content that draws your best prospects to you. We do this through a combination of interviews, research, and keyword analysis.2) For those who like to write, The Ink Rat edits and proofreads to ensure your words flow beautifully. We all have writing tics but we're not always aware of they affect the reader. The last thing we want in the middle of telling a great story is for our readers to be ripped out of the narrative because of grammar or spelling mistakes.3) The Ink Rat helps business owners create a sustainable content plan. Many growing businesses are 70% of the way to creating regular content, but fresh eyes and a clear approach can enhance the quality and save you time.Lack of time, inclination and inspiration can lead to paralysis in preparing the content that shows your customers you understand and can solve their problems. Together, we can engage, enrich and inform your prospects and customers.