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Our MissionBe a beacon of light through the fog that is Senior Living by providing objective information and serving as an unbiased resource that promotes education and awareness that serves to help Seniors and their families navigate the sunset years of life. Our Vision and Values• Focus on giving information with integrity, transparency and with a service-first mentality. • Treat every Senior the way we want our own family members to be treated – with kindness, dignity, respect and with their best interest in our minds and our hearts. • Never compromise these values as they establish the long term credibility of The Institute. • Build an organization that is designed to grow and adapt to the changing landscape of Senior Living for now and the future. Our Goals• To become the unequivocal leader in providing information to Seniors and their families for the purpose of making planning decisions• To empower as many people as possible to take action planning for their Senior years in order to maximize their quality of life• To evangelize our message across the country through high profile engagements
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