The Institute for the Development of Enhanced Perceptual Awareness

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The Institute for the Development of Enhanced Perceptual Awareness is an Emmy Award-winning production company, started in 2001 by partners Michael Bay and Scott Gardenhour that is focused on commercial advertising, branded entertainment, feature films and content development for the globalized, webbed world.Commercially, we have produced some of the most memorable TV spots for some of the industry's top brands and advertising agencies including Budweiser, Mercedes, Victoria's Secret, Audi, Hallmark, Coke, GM, Coors, Goodby, Silverstein & Partners, Weiden & Kennedy, TBWA/ Chiat/Day, BBDO and many others.Globalization and the rise of the internet has brought dramatic changes to the entire media landscape. Having produced both award-winning commercials and blockbuster feature films, we are an integrated, multi-disciplinary company with the unique ability to deliver audience connectivity for any medium.We create extraordinary filmed entertainment, no matter what the length, no matter what the medium, no matter what the format.

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