The Intercultural Studio
Market Research - San Francisco, California, United States
The Intercultural Studio Employees
The Intercultural Studio Details
We Love All Things Intercultural.We specialize in intercultural consulting through a holistic offer that will help your team fully uncover the WHYs to your organization's questions and experience what other cultures value. We specialize in Hispanic/Latin American cultures (markets and countries) and focus on understanding meaning through a business and educational lens.Our services include qualitative & ethnographic research, cultural inmersions, transcreations, and intercultural strategy and innovations.In the past, our projects have answered market research questions related to users /consumers, behaviors and attitudes and needs. Our projects have helped answer business questions related to product usability, market positioning, brand equity, market entry, market share, competitive analysis, benchmark studies, market size and share, communication strategies, pricing testing, concept testing, and exploratory research. Our team is composed of seasoned moderators, recruiters, analysts and strategists (RIVA trained). We select the markets according to the research question and client needs. We typically choose the most representative markets for Hispanics and Latin America.We conduct online qualitative research using the most advanced technology and platforms, shop-alongs, party groups, ethnographies, focus groups, dyads/triads, deep dive interviews, expert interviews.
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