On February 18, 1978, 15 competitors came to the shores of Waikiki, Hawaii to take on the first-ever IRONMAN challenge. That very first race would go on to set the stage for what IRONMAN would become: not only the most-challenging single-day sporting event in the world, but a brand symbolizing the belief that "Anything is Possible."In 2011 IRONMAN shifted its focus from licensing its name to events to buying the races back in order to provide a consistently high-end experience to athletes globally. In November of 2015, IRONMAN was purchased by Dalian Wanda, and Wanda Sports Holding was created to bring together three entities aimed at becoming the world's leading sports business. (Infront, IRONMAN, and Wanda Sports China).Over the past few years, IRONMAN has expanded beyond triathlon, purchasing running, cycling, and mountain biking events all over the world to diversify and grow its position as the worlds leading endurance sports platform. Most recently, the Dalian Wanda Group began a 10-year partnership with the Abbott World Marathon Majors, an association of the organizers of the world's greatest running races in the world's greatest cities: Tokyo, Boston, Virgin Money London, BMW BERLIN, Bank of America Chicago and TCS New York City Marathons. This partnership supports the future growth of this series into new global markets.In 2017, IRONMAN acquired Competitor Group Holdings. With their more than 30 world-class events including the flagship Rock 'n' Roll Marathon Series, CGI events see over 600,000 athletes each year. IRONMAN's family of events now provide more than one million participants annually the benefits of endurance sports. We now have 235 events in a portfolio of brands, including 40 IRONMAN races, 106 IRONMAN 70.3 races, and many other running, road cycling, and mountain biking events throughout 50 countries.

Website: ap.ironman.com/#axzz62f4k6dty

Employees: 100 - 249

HQ: N/A

Location: South Melbourne, VIC, AU

Revenue: 2.5 - 5 Million

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The IRONMAN Group Oceania is a leading sports entertainment company that has been inspiring athletes and fans alike for over four decades. With its headquarters in South Melbourne, Australia, the company has grown to become a global player in the world of endurance sports. Founded in 1978, IRONMAN has come a long way since its humble beginnings. From a small race in Hawaii with 15 competitors, the brand has evolved to become synonymous with the belief that "Anything is Possible." In 2011, IRONMAN shifted its focus from licensing its name to events to buying the races back, providing a consistently high-end experience to athletes globally. In 2015, IRONMAN was purchased by Dalian Wanda, a Chinese conglomerate, and Wanda Sports Holding was created to bring together three entities aimed at becoming the world's leading sports business. The company has since expanded beyond triathlon, purchasing running, cycling, and mountain biking events all over the world. One of the company's most significant partnerships is with the Abbott World Marathon Majors, an association of the organizers of the world's greatest running races in the world's greatest cities. This partnership supports the future growth of this series into new global markets. In 2017, IRONMAN acquired Competitor Group Holdings, which has over 30 world-class events, including the flagship Rock 'n' Roll Marathon Series. With this acquisition, IRONMAN's family of events now provides more than one million participants annually the benefits of endurance sports. The IRONMAN Group Oceania is a testament to the power of sports in bringing people together and inspiring them to achieve their dreams. With its diverse portfolio of events, the company continues to set the stage for athletes to push their limits and prove that anything is possible.

In 1978, 15 athletes went to Hawaii to compete in a challenging race called the IRONMAN. This race became very popular and grew into a worldwide brand that represents the idea that anyone can do anything they set their mind to. In 2011, IRONMAN decided to buy back its races to ensure a high-quality experience for athletes. In 2015, a company called Dalian Wanda bought IRONMAN and created a group called Wanda Sports Holding to manage its sports businesses. IRONMAN has expanded its events to include running, cycling, and mountain biking races all over the world. Recently, IRONMAN partnered with the Abbott World Marathon Majors to grow its events in new global markets. IRONMAN also acquired Competitor Group Holdings, which adds over 30 events to its portfolio, including the Rock 'n' Roll Marathon Series. Now, IRONMAN has over 235 events in 50 countries, with over one million participants every year.