Advertising/Marketing/PR - New York, NY, US
The Karpel Group is a full-service entertainment marketing and publicity agency with proven success in implementing creative and effective campaigns to both national mainstream consumers and targeted outreach to the LGBTQ community. We are the go-to agency for movie studios, record labels, TV networks, cable channels, home entertainment companies and websites to reach the LGBT market.Our LGBTQ work has included films as diverse as Brokeback Mountain, Magic Mike/Magic Mike XXL, The Imitation Game, Black Swan, Dallas Buyers Club, Milk, Stonewall, Freehold, Spy, Hairspray, American Hustle, How To Survive A Plague, The Kids Are All Right, Pitch Perfect, SPECTRE, Joy, The Great Gatsby, Mamma Mia!, The Hours, and many more; releases from iconic music artists such as Madonna, Beyoncé, Britney Spears, Mariah Carey, Rihanna, Barbra Streisand, Kylie Minogue, Katy Perry and P!nk, among hundreds of others; series and specials on NBC, ABC, HBO, Showtime, Bravo, Comedy Central, A&E, Logo, MTV, VH1, and more; countless DVD/Blu-ray/digital titles; corporate clients such as Christie's, Gilt Groupe, MSG Entertainment, Live Nation and more. Mainstream clients include the home entertainment divisions of Paramount, Sony Pictures, Nickelodeon and MTV as well as IFC.Comprehensive tactics for The Karpel Group's LGBTQ campaigns include: publicity and promotional campaigns; social networking; bar/club/lounge visibility; participation, visibility and sponsorships at large-scale events such as LGBTQ prides; strategic imaging and positioning consultation; and street teams/brand ambassadors.
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