The KPI Master
Management Consulting - Milan, Lombardy, Italy
The KPI Master Employees
The KPI Master Details
Conceived within A+ (Management Consulting company active between 2006 and 2013, specialized in Communication Auditing), the KPI Master is today a freestanding brand, exclusively focused on the optimization of Key Performance Indicators. Its main activity concentrates on communication and all its relevant and continuously evolving specializations.The brand owned by Paola Furlanetto, and managed in collaboration with international and local partners, operates into 4 main directions:1. The KPI Web PlatformA Web platform containing about 700 Integrated Marketing Communication KPIs, more than 10 Channels, and 14 Marketing and Communication Objectives. Launched in 2017 and presented at the WFA in Tokyo in 2018, the platform has been created and developed for the Advertisers' Association UPA. In contact with businesses and universities, it continuously integrates new media and communication channels.2. KPIs AuditThis activity involves checking KPIs processes and assessing communication indicators for marketers and public administration, in areas such as:Branded EntertainmentCustomer Communication JourneyData ProcessesDashboardDigital & Social Media (in partnership with Eley Consulting)Experiential & Event Influencers/PodcastingOmnichannel IntegrationPaid, Owned, and Earned MediaPR and DigitalReputation3. KPIs DesignDedicated management advisory service for companies investing in communication and PA (Public Administration). Key Activities related to Communication KPI:Scorecard for Top ManagementMaps for TransformationDashboards for Professionals Metrics Review (for covered areas, see above)4. KPIs SeminarBranded Entertainment / Retail Communication / Measuring PA Communication / From Strategic Goal to Execution / Storytelling / Communication & Marketing Metrics / Personal Branding / Influencers, PR, Native Advertising / Corporate Communication / Integrated Marketing Communication.
