The Leading Edge is a global insight and strategy consultancy specialising in solving brand, innovation and retail problems. Created with a simple promise to do things differently and to do things better, The Leading Edge believes it's not just about what clients don't know, it's about focusing on what they can do to get better. The Leading Edge partners with clients to help unleash their hidden potential and give them an edge, ultimately delivering focus, inspiration and guidance for an achievable and commercially focused plan.

Market Definition Brand Strategy Innovation Shopper Marketing Coomunications Strategy Corporate Strategy Digital Data Collection Communications Strategy Market definition & opportunity identification Cultural & consumer insights Brand strategy & positioning Data synthesis Full service research Brand consultancy Retail consultancy Innovation consultancy Trends analysis Market definition & opportunity identification Cultural & consumer insights Brand strategy & positioning Market definition & opportunity identification Cultural & consumer insights Brand strategy & positioning