The Logo Story
Design - Mumbai, Maharashtra, India
The Logo Story Employees
The Logo Story Senior Management
The Logo Story Details
We say our life can be predicted by a Janam Kundli (Birth chart)in the same way a company's life can be predicted by its logo. A lot of founders and start-up owners do not pay attention to their logo, they get their logo designed but they do not get their logo conceptualised. They think having an amazing idea, quality product, marketing team, etc. is enough to make the company successful, but they don't realize that the way we consider a signature as our public representation, a logo is considered as the public image of the company. A company merely has 2 seconds to communicate with a potential customer and leave a strong impression on his mind. A logo can represent a lot of things about the company like:a) Target Audienceb) Quality of the Productc) Mindset of the Ownersd) Behavior of the Company's staffe) Sustainability of the Company, etc.A company has very limited space to design its logo. Hence, every stroke used in the company's logo like an extra dot or line or font or design element can derive a different meaning. If the logo is not conceptualized properly, it would have adverse effects on the company. The owner won't even realize that this is all because the logo is not been conceptualized. Instances of such negative impacts that could occur are:a) Sales of the Company can Hamper b) Negative Image in the Marketc) Survival of the Company in the market could be challenging d) Company could attract legal complications, etc.Hence, the company should invest enough time and efforts to conceptualize its logo and make the company successful.
