Marketing & Advertising - York, England, United Kingdom
The Marketing Partners take a modern approach to marketing. When Naomi Chatterley and Lynsey Lazenby joined forces – combining their 35 years of client and agency-side experience – they knew the traditional way of working just wasn't agile enough to move at the pace of clients' needs.They saw that today more than ever, businesses looking for a competitive advantage need the flexibility to draw on the right combination of marketing skills at any time. And rather than bringing expertise in-house, it's more cost effective to outsource to a trusted partner to deliver everything from market research, NPD, strategic marketing planning and direction, CVP, brand direction, customer experience, gap analysis, campaign activation, event management and more.So, they created The Marketing Partners to not only offer all this, but also do what others couldn't; to see business challenges through the clients' eyes and deliver end-to-end marketing solutions that had their best interests at heart.It's rare to find a marketing partner that's been on both sides of the fence. One that's walked a mile in the clients' shoes and has a proven track record of delivering impactful communications and campaigns that generated measurable returns, time and again. Equally challenging is finding one that immerses itself within a business, that understands it from the inside-out, and looks beyond the complexities of everyday corporate fire-fighting to pinpoint exactly what's needed.The Marketing Partners provide holistic, strategic marketing thinking, and when they identify achievable and measurable deliverables, they draw on a large network of expert freelancers to get the most talented people for the job.Their business model means they're able to work with scale, expertise and agility, and deliver real value from every penny of marketing spend.That's what makes The Marketing Partners the kind of marketing specialists that modern businesses need.
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