The Mull Group - Strategic Marketing & Management Consulting
Marketing & Advertising - Menlo Park, California, United States
The Mull Group - Strategic Marketing & Management Consulting Employees
The Mull Group - Strategic Marketing & Management Consulting Details
The Mull Group is a California based marketing consulting firm. We provide clients with big agency resources and expertise, without the complex infrastructure and overhead. Our clients get insightful marketing strategy, proven product and service expertise – all within a small agency environment. We are more flexible, nimble and cost-effective – scaling to our client's evolving needs - and providing them with a depth of services and expertise they would typically obtain from a larger agency.Practice Areas include:Go-to-Market Strategy - Market opportunity assessment - Competitive analysis - Product portfolio analysis - Your value proposition - Messaging and positioning - Channel strategiesProduct Marketing Services - Market segmentation - Buyer persona development - Market requirements - Product requirements - Beta programs - Product launch strategy and execution - Product roadmaps - Sales tools and training - Sales win/loss analysisMarketing Programs & Support - Demand generation and promotion - SEO, SEM and social media - Integrated marketing campaigns - Customer loyalty and retention programs - CRM and marketing automation - Digital, print and broadcast advertising - Creative, multimedia and web content - Event and trade show management
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