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the potter co. is a multi-disciplined marketing consulting group, providing innovative marketing solutions designed to help companies enhance consumer engagement, increase revenue, and optimize investments via today's emerging technology. why us.Marketing and technology integration are rapidly growing and shaping customer expectations like never before. Gone are the days of ‘one size fits all'. As a result, digitally-enabled organizations' top-line revenue and profitability are exceeding traditionally conservative firms. Whether you are looking to adopt select digital capabilities or enable a broader digital transformation, the potter co. can provide a variety of solutions:- Holistic Marketing/Technology Assessment, Solution Strategy & Execution- Time-Boxed Action Report- Project-Based SolutionsWe have worked inside the marketing arms of large consumer travel brands; developing and executing highly effective customer engagement strategies. We have intimate, first-hand knowledge and the proven ability to help you best position your brand for growth in today's large, dynamic and evolving marketplace. You'll be hard pressed to find anyone more passionate about helping you: - Identify & acquire new clients- Enhance loyalty with existing clients- Increase your annual revenue- Optimize profitability - Maximize marketing and technology investments what we do. We have lots of experience integrating marketing strategies with technology solutions – you know, all the stuff you need to send the right message to the right customer at the right time. Some of our core competencies include:- Marketing technology innovation and integration- Website and digital marketing optimization- Integrated marketing campaign strategy & development- Customer data, CRM, analytics and personalization - Customer segmentation, merchandising & content strategy- Brand strategy, design & voice- Marketing automation & process improvement
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