‘The Real Media Collective' provides thought leadership, education and protection of the effectiveness, relevance, versatility, power and sustainability of consumer marketing and the letterbox advertising channel.All activities and communications are delivered in a considered, researched, balanced and verifiable manner offering a sophisticated industry voice across producers, distributors, buyers and end-users.The Real Media Collective was formed in 2018 under a merger from the ACA, APIA and TSA Limited.The origins from the Australasian Catalogue Association see The Real Media Collective representing the users, producers, and distributors of catalogues, direct mail, print, paper and more across the entire marketing channel. Providing a forum for the promotion of all consumer marketing channels – established and new – in their capacity as an effective advertising medium delivering results.In our latest report – catalogue and letterbox marketing, we measure and build metrics across Audience Reach, Circulation, Market Segmentation, Engagement, Effectiveness and Path to Purchase.The historical metrics presented within this report have been complied over the past nine (9) years from a collection of sources including independent research, research commissioned by the ACA, the ACA research team and affiliated bodies.

Website: therealmediacollective.com.au

Employees: 5 - 9

HQ: N/A

Location: N/A, N/A, AU

Revenue: Not Available

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The Real Media Collective is a leading industry association representing the interests of consumer marketing and letterbox advertising in Australia. With a focus on thought leadership, education, and advocacy, the Collective aims to promote the effectiveness, relevance, and sustainability of consumer marketing channels. Founded in 2018 through the merger of the Australasian Catalogue Association, APIA, and TSA Limited, the Collective represents a diverse range of stakeholders across the marketing industry, including producers, distributors, buyers, and end-users. The Real Media Collective provides a platform for the promotion of all consumer marketing channels, both established and new, and offers a sophisticated industry voice across the entire marketing channel. The Collective's latest report on catalogue and letterbox marketing measures and builds metrics across various categories, including Audience Reach, Circulation, Market Segmentation, Engagement, Effectiveness, and Path to Purchase. With a rich history spanning nine years, the Collective's research and advocacy efforts have helped to establish letterbox advertising as a vital component of the marketing mix in Australia. Led by Chief Executive Officer Kellie Northwood, the Real Media Collective is committed to promoting the continued growth and success of the consumer marketing industry.

The Real Media Collective helps companies and organizations improve their consumer marketing efforts by providing research, education, and support. They focus on the effectiveness, versatility, and sustainability of different marketing strategies, including letterbox advertising. They offer a respected and knowledgeable voice in the industry, and their work is based on careful research and analysis. The Real Media Collective was created in 2018 by combining three other organizations: the Australasian Catalogue Association, APIA, and TSA Limited. They represent companies that produce, distribute, and use catalogues, direct mail, print materials, and other marketing channels. They promote the use of these channels as effective ways to reach customers and measure their effectiveness. In their latest report, they looked at how well catalogue and letterbox marketing work by measuring things like the number of people they reach, how many copies are distributed, how well they engage with customers, and whether they lead to sales. They used data from the past nine years, including research they did themselves and data from other organizations.