Market Research - , ,
The Research Team is a visionary research consultancy. Projects are initiated only after consensus is reached regarding the marketing issues that must be clarified and the decisions that must be made to move the company, product, brand or service ahead. Susan possesses an uncanny ability to delve into respondents' minds and to unearth closely held feelings and opinions. Respondents, both professional and consumer, open up to her -- frequently in spite of themselves. When inconsistencies emerge, as they invariably do, Susan is able to explain them in an astoundingly logical way. Her reporting, both written and oral, are practical and on target, as well as easy to absorb.