The Rock Annand Group
Marketing & Advertising - Stratford, Connecticut, United States
The Rock Annand Group Employees
The Rock Annand Group Details
The Rock Annand Group is a client acquisition strategy consulting firm focused on the B2B software industry. Software technology clients hire The Rock Annand Group when they're looking for a go-to-market program with a quick return on investment or for someone to turn around the entire marketing program on an interim or long-term basis. Go-to-market services include:* Analysis of current and projected market opportunities so as to stake out an ambitious yet feasible client acquisition strategy* Positioning that creates clear differentiation from other players in the client's niche* Development of sales/marketing infrastructure using automated lead handling that sends high-readiness leads to sales and routes low-readiness leads to marketing for long-term nurturing* Quick-start program that rolls out your first automated campaign with quantifiable results in 60 days or less.* Multi-channel thought leadership campaigns with content that positions your firm as a trusted advisor for your target audience by communicating about themes and challenges that matter greatly to them* Performance-based measurement of results, quantifying conversion rates and return on marketing investment
The Rock Annand Group Technologies
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