- , England, United Kingdom
Looking at your business, what is there that could go against the mainstream and appeal to a niche group of potential customers that could be aimed at personalisation or being customised to suit a particular niche group. This may include products aimed at status, offering a product of very high value where certain groups desire luxury and notoriety. There may be a range of standard products (or service) out there but what about seriously upgrading your product to aim at the say, top 5% of potential customers who will pay for exclusivity.
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