The Social Agency
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Brands are looking for people that help them navigate the challenges and opportunities of social media – AND deliver solutions. The Social Agency is a one-stop shop for social media enabled solutions that deliver competitive advantage and ROI. Where social media are a vital part of equation, but not the final answer by themselves. Social media need to be applied from a business perspective – and probably a new vision. We help you navigate and implement; from business vision to production. The Social Agency is a social network itself, formed by the best-of-class in brand agencies, on-line agencies, business consultants and on-line platforms and media production companies. It has an integrated process, meaning it can deliver solutions from strategic concepts right down to production. Our vision: Many brands are struggling to use social media to their benefit. Partly because social media are new, and we are still learning. Partly because marketers have found they no longer control their brand. We do know social media are rapidly changing the way brands are defined. But we know more – social media will cause a paradigm shift; they are changing the way brands deliver value to their customers. By engaging them in potentially every aspect of the brands' business; not only by delivering the basic product. This calls for a fundamental approach to the application of social media. As they touch the very heart of a brand, the way it delivers its value; i.e. its business model. We are serving customers at the moment. E.g: an international photo magazine that wants to leverage its brand and business model to new media platforms and formats. The Social Agency will first deliver some success, then build its own on-line presence.
