The Social Fairy
Internet - Milan, Lombardy, Italy
The Social Fairy Employees
The Social Fairy Details
People are the reason we do anything. No matter what we invent, develop or what service we offer, our end customer is always human (unless they're pets, in which case our focus should be on their humans :-)). Community management remembers that and puts the people in the center. Community management is the art of combining open and transparent communication with marketing messages, thus providing existing clients and potential new ones with a complete Human Experience of your brand. A good community manager represents the brand to the public and opens up direct communication channels anyone can use freely. The results: happy and loyal customers, a more positive branding, better control of reputation and crisis management and an army of the best possible marketers out there - free of charge (your satisfied customers). The abundance of social networks and social media applications facilitate high quality community management and it doesn't even have to come at a high price!The perfect community manager therefore has to have a specific set of skills including (but not limited to): extensive knowledge of social media, a long attentions span, great listening skills, kindness, dynamite communication skills and more.The Social Fairy was founded by Elinor Cohen, with a vision and a motto. The vision is to make community management a standard for any organization anywhere. The Motto: Remember the People! Elinor, is an outsourced Community Manager and Social Media Strategist with experience in ancient rituals involving fairy dust, cats and flowers. Oh yes , marketing too!
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