Marketing & Advertising - , ,
The Social Good achieves social impact for NGOs, businesses and government. We repair the root issues upon which a healthy society grows – mental health, substance abuse, hate-speech, disaster preparedness and gun safety – by applying advanced technology, data and mobile-social media. Generate impact at the front line and growth at the bottom line.The Social Good is an innovative public/private partnership:• The Social Good is a B-Corp, an innovative operating structure which allows our management team to make fiduciary decisions under rigorous standards of social and ethical performance, accountability and transparency;• Profits from our B-Corp flow into our non-profit 501c3 The Social Good Foundation to create and support social movements based on input from clients, board members, and employees.Social Movements: Our social movements are changing the world right now:• Removing the stigma of mental illness through a cultural precedent of disclosure on behalf of the Child Mind Institute• Normalizing the discourse on gun safety through micro influencer networks on behalf of the Bloomberg Foundation• Countering hate-speech through artificially intelligent narratives on behalf of Facebook, Microsoft and Google• Repairing healthy online communities and dispersing harmful ones on behalf of DARPA• Stemming the opioid epidemic by empowering friends and family, classmates and colleagues, of addicts through a more navigable online journey on behalf of 1 DegreeRather than one-off campaigns, The Social Good creates sustainable, replicable, and above all measurable models of impact. We then distribute these models across the entire ecosystem of partners, platforms and influencers. We not only the conceive and development the online experience, but engage and activate people into a social movement: give, join, act, organize, share. All built upon our first-of-its-kind data management platform for measuring social impact.
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