The Sponsorship Lab for Brands
Marketing & Advertising - Melbourne, Victoria, Australia
The Sponsorship Lab for Brands Employees
The Sponsorship Lab for Brands Details
***Win without needing all the answers.***As a previous sponsorship manager, I often found myself:- Having few people at work who understood sponsorship. I felt like I had no one to bounce ideas off of, validate my thinking or simply talk shop.- Asking - is there a better way to do this? And - am I doing a good job? - Wondering if I was working with the best agency, media partners or suppliers;- Needing to justify the ROI of sponsorships more than my other marketing colleagues; and- Trying to find the right approach to make the relationship with the rights holder stronger.***Create more clarity and develop stronger relationships***The Sponsorship Lab for Brands exists for sponsorship managers to talk shop, share learnings, problems, and opportunities and sometimes vent about the challenges that come from managing a sponsorship portfolio.The Lab is exclusively for sponsorship professionals who work for brands that use sponsorships to support their sales, marketing and customer strategies.
