The Trifecta Platform
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The Trifecta Platform Employees
The Trifecta Platform Details
The Trifecta Platform is the first Publisher Monetization Agency & Technology Platform. Advertisers call on advertising agencies to boost revenues. Publishers call on PMAs. We just happen to be the first. Trifecta uses human expertise and a powerful optimization engine in order to take a 360 degree view of all monetization channels and creates customized Monetization Plans for each of our Publishers. Trifecta uses the most important metric system – The Individual Publisher and it's users via standard ad units, social currency, toolbars, custom placements, affiliate offers and search, Trifecta then measures for the optimum combination of colors, spacing, placements, units, impressions and type of monetization on a dynamic segmented basis so publishers can understand audience valuation. And this is before the technology! Trifecta has several technologies; which allow it to deeply target each publisher including: 1. Trifecta Data Engine 2. Trifecta Rich ExperiencePublishers. 3. Dynamic Lifetime User Value Optimization Engine (DLUV): Trifecta's capstone is the DLUV Engine that tracks all of our Publisher's data in real time, while performing high velocity pattern recognition and optimization. This is The Holy Grail for any Publisher. DLUV is tied into several proprietary Trifecta indexes that together determine the Monetization Mix for a given Publisher. By tracking all data points on a particular Publisher, Trifecta can create dynamic user segments. These segments can then be used to determine direct sales pricing, as well as help make optimization and ad placement decisions. Using the DLUV Platform, a Publisher will finally understand what their users are actually worth and be able to target their own media spending on their most profitable demographic segments; in real time.
