- Shanghai, Shanghai, China
The WeChat Agency is a sub-agency from KRDS Group that helps brands reach out to their audience on Chinese platforms; with a strong focus on WeChat. We count as part of our clients Cartier, L'Oréal, BNP Paribas, Hyatt, Montagut, P&G Chemicals, GIC, Groz-Beckert and CMA CGM.The WeChat Agency supports B2C as well as B2B brands from conceptualization to execution on WeChat, a major platform in China, by building online communities, amplifying brands' voices, and driving footfall and traffic to physical storefronts and eCommerce platforms. To that end, the sub-agency focuses on digital strategy, copywriting and visual storytelling, in-app website and mini-program development, and media planning with a mobile-first approach.WeChat is an unavoidable channel where brands go to engage Chinese digital users, and this platform is also innovating rapidly with new functions such as in-app websites, mini-programs, WeChat Payment and WeChat Search Engine. Brands that want to exist in China need to keep up and we are here to help them. We're glad to have earned the trust of an increasing number of clients over the years, with our multicultural team we can't wait to extend our expertise to more organizations based in and out of China to help them grow their presence on WeChat.Additionally, the sub-agency also helps clients leverage other major platforms in China, such as Weibo, Douyin and Kuaishou, among others.
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