The Whole Brand Project
Think Tanks - Kansas City, Missouri, United States
The Whole Brand Project Employees
The Whole Brand Project Details
The Whole Brand Project is a lab for studying whole brands and the people and ideas, inside and out, that fuel them. It's also a platform for celebrating and sharing how whole brands are winning with markets, people, communities and the planet. A Whole Brand is an organization that sees everything they do as the brand, inside and out, is guided by a core idea that drives business ideas and marketing ideas, lives their beliefs internally and externally, and measures success by profit, performance and its impact on the world.This is a living, breathing project — the result of our relentless pursuit of building better brands from the inside out.We started the project because we believe there are two kinds of brands in the world: fragmented brands that see their brand as merely an outward-facing expression of their organization, primarily driven by a marketing department and whole brands that see everything they do, inside and out, as the brand, viewing the job of "brand" as everyone's responsibility in the organization.Simply put, a whole brand is designed for growth, perfecting an arsenal of strategies and creative ideas across the Whole Brand Spectrum — outperforming competitors and building market value and superiority as a result.Please join us.And may the most whole brands win.
