The Word International Inc
Marketing & Advertising - Palo Alto, California, United States
The Word International Inc Employees
The Word International Inc Senior Management
The Word International Inc Details
The Word International Inc is a bilingual cross-cultural marketing and PR/GR consultancy and drives cross boarder marketing between US and Asia China for both enterprise and consumer markets, specializing in American SME entering China/APAC.• Business consulting: Bringing medium size US business (US$20- $100 million) ranging from educational and new media products to the China market by developing the best market-entry strategy and organize product launch. . • MarCom and PR consulting and execution - Create media package and PR campaign strategy for clients including press conference, product launch, market entry PR as well as produce marketing collaterals. • Survey and Analysis - Conduct Customer Satisfactory Survey and competitive analysis to determine important market trends for different industries (e-education, on-line video/media and sport facilities etc). Analyze market research data to determine the best areas for investment.• Cultural Training - Design and deliver cultural training workshops for Chinese government officials visiting the US and Chinese corporate settlers in the Bay Area. Conduct cultural training session for US executives visiting Great China on business, cultural, language, transportation and local customs
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