Marketing & Advertising - , ,
Do you find yourself constantly changing your strategy when the results don't match your expectations?Have you ever heard or said any of the following?"I just know this will work." "It worked before so I think it will work again." "My gut tells me this is the right plan." "Let's throw some spaghetti at the wall and see what sticks."All to often, marketing focuses on the idea, with vague explanations about why a campaign worked... or worse, why it bombed.If you're unsure why you're succeeding, you may be leaving revenue on the table. And if its unclear why you're getting less than stellar results, its time to rethink how you market. Ambidextrous marketing takes advantage of both creativity and analytics to maximize results. Think Tactical with ambidextrous marketing:* Innovative, creative brain squeezing. Squish both sides for maximum benefit! Creative + Analytical = Balance = Success* Accountability. The soaring imagination of a child holds limitless possibility. We should never give up that power just because we grow up. However, we need to learn to understand why our ideas will work, and then track and measure the outcome. * Honesty, integrity, and candor.Do you already know what you want to do with your business, with your church, or in your community? Then I'd like to help you develop measurable tactics.Just getting started? Let's brainstorm on a creative, accountable strategy. We can generate the big idea, and forecast/measure the outcome.
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