THIS IS NOT A RODEO LLC
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"This Is Not A Rodeo!", The declaration that marks the opening of every Professional Bull Riders event. A simple statement that summarizes the mission of the 20 bull riders that parted ways with Rodeo in 1992 to start a bull riding league of their own. No longer would the men that considered themselves the true stars of Rodeo share the spotlight, and more importantly prize money, with inferior Rodeo contestants. Steadfast in their confidence, each man was willing to part with $1000 of his own money to make bull riding a standalone sport. From their $20,000, the Professional Bull Riders, or PBR was born, an organization that is now among the fastest growing in all of sports. In 2007 the PBR merged with a New York based capital group for a sum approaching $100 million, thus culminating one of the great American success stories in recent history. Like any worthwhile story, this is not without conflict and even tragedy, along the way to ultimate glory. These visionary cowboys have boldly transformed this uniquely American sport into an international phenomenon. Their success can be attributed to the shared code they live by, and ultimate belief in the sport at which they have struggled to make their living.With personalities and stories that are better than fiction, fate has made this band of bull riding brothers richer than fiction would have them. "This Is Not A Rodeo!", is a modern day cowboy story.
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