Design - , ,
Thumbnail Brand is founded on a singular principle: results that matter. By that I don't mean lots of awards and kudos. I did that already. What I strive for is excellent creative with results that matter to my clients. Like a 70% jump in sales when I launched the new Que Pasa enchilada packaging or coming up with an event in 24 hours that generated thousands of dollars in unpaid publicity for Central City Shopping Centre. They say content is king and if you don't weight most of your budget on media no one will hear about you. But if the content is boring, no amount of media placement is going to inspire customers. In fact, I believe so strongly in what I do that in 2012 I launched my own product line that would sink or swim based on the creative brand development. The annual media spend was less than $1,600 and I do not have a sales rep to flog it. It is now in 38 stores in Vancouver, Victoria, Nanaimo, Penticton and Winnipeg. My primary promotional vehicle is my Truck Farm (aka my 20 year old rusty pick up truck). To date it has garnered press on CBC Radio, CBC Television, the Vancouver Sun, the Vancouver Courier and numerous blogs (not mine). It has also been exhibited at Science World, and the Pacific National Exhibition as well as numerous smaller events & venues.So, if I can generate this kind of interest in a product that was started with nothing but a handful of seeds, a rusty old pick up and great ideas, just think what I could do for you.
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