Tinderbox Creative
Design - Perth, Western Australia, Australia
Tinderbox Creative Employees
Tinderbox Creative Details
WE ARE A PERTH BASED BRAND STORYTELLING AGENCY.We create brands people fall in love with using powerful, scientifically proven storytelling techniques that deliver deep, and resonant relationships with consumers.ENGAGE, INSPIRE, MOTIVATEIt's true. Lately, everyone is a storyteller... But what we do, is different to just coming up with an interesting story for a brand to tell. Instead we use a specific and proven storytelling process to create brand stories. It's based in science and creates a magical human connection.True Brand Storytelling is when an authentic storytelling process has been applied to the creation of a brand to find and articulate its own story.It works because brands are trying to connect with humans. For this reason, they must become human.Brand Storytelling uncovers a brand's heart and soul by aligning human characteristics with it and asking it to own an authentic voice and personality.This leads to Brand Affiliation and will not work if it's inauthentic. Brand Affiliation is something a brand achieves once the features and benefits of a product or service are completely trumped by a deep connection with the brands beliefs and values.This is when instant chemistry occurs. And its kind of like falling in love.
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