tNt Consulting, LLC
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tNt Consulting: Background Summary of Principal Consultant Tom Nilsen Business Development Consultant / ‘Rain-Maker' with a unique breadth of both sales and marketing leadership success within top-tier Consumer Packaged Goods (CPG) companies, followed by ‘pioneering' leadership in Marketing Services. CPG experience includes:$270M brand/P&L management, $100M+ new product launches (within marketing and sales), $200M+ annual sales management (via direct sales force, brokers, distributors), market research, new channel development, direction of five ad/promotion agencies, award-winning trade promotions, and negotiating $25M sports marketing deals. Emerging trends in targeted/ loyalty marketing motivated a move to Catalina Marketing with opportunity to lead a shift into national account-specific program selling into the Kroger Enterprise and CPG National Account Teams; successful creation and sell-in of thematic feature events involved nearly every CPG/product category. ‘Game changing' developments in the emerging ‘card marketing' world led to Comdata/SVS (inventor/leader of Gift Cards) to pursue a ‘paperless coupon' solution with MasterCard. Most recent trends in digital and social media marketing, coupled with an extensive network in this space have led to a successful marketing services practice, specializing in business and partnership development. Currently working with Aisle50 as client partner in CPG/Retail Business Development .
