Tokyo Itoi Shigesato Office
Internet - Tokyo, Tokyo, Japan
Tokyo Itoi Shigesato Office Employees
Tokyo Itoi Shigesato Office Details
The company runs a Japanese website "Hobo Nikkan Itoi Shinbun," nicknamed Hobo Nichi, which has had new posts every single day since June 6, 1998. Hobo Nichi featuries entertaining yet insightful essays, interviews, humor, and merchandises original personal/household goods. With 1.4 million PVs every day, it is one of the most popular website in Japanese. Revenue is generated by merchandise sales and publishing; the "Hobo Nichi Techo" (datebook) is one of Japan's best selling datebook, with over 300,000 copies for 2008. There is no advertisement on the website. Shigesato Itoi, Founder and CEO, is a prominent Japanese copy writer/essayist/game designer.
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