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There is an increasing division between the way marketers think and the way consumers act. Marketers push more, people want less. We need to reframe how we approach marketing to create a new model. This is an opportunity to organically grow your business by telling your authentic story and providing eloquent, human-centered solutions. Challenging the status quo and changing how we approach marketing, provides the opportunity to undefine marketing. By undefining marketing, we open it up for interpretation and exploration. We create space for creativity and empathy. We stop trying to force more, and we focus on better.
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