Tom Stearns Consulting
Management Consulting - Milford, Massachusetts, United States
Tom Stearns Consulting Employees
Tom Stearns Consulting Details
We help sales align to marketing strategy. Most sales departments focus on tactics. They're disconnected from the marketing strategy and often corporate strategy, too. This is bad for all, because without a sales team aligned with corporate strategy everyone suffers, especially the customer.▶︎ WHAT WE DOWe help sales align to marketing strategy. This includes team structure, process, incentives, targeting, messaging and tactics that fit into the larger corporate design. Then we train to the tactics that matter instead of the standard off-the-shelf methods that may not be right for your sales team's unique needs or the customer you're targeting.▶︎ HOW IT HELPSEverything improves. Reps are more efficient and motivated. The customer receives the same message and brand experience from every marketing touch and sales interaction.▶︎ WHY WE'RE THE RIGHT RESOURCEBefore moving into sales leadership in 2011, Tom spent 15 years in marketing. He has the experience to attack a sales issue with a full understanding of marketing strategy.
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