SaaS - N/A, N/A, us
We use behavioral (1st party) data from your website and mobile app to predict your ultimate business outcomes. These predictions are then used to:(1) Unlock Smart Bidding, even for B2B and smaller advertisers(2) Help ad platforms learn 10-30x faster compared to traditional approach with infrequent transactions(3) Link ad efficiency directly to your actual business results, not "noisy" or "biased" online micro-conversions(4) Enable 5+ times faster and cheaper A/B tests allowing you to test more hypotheses quicker and easier(5) Save you a lot of time and effort by reducing unnecessary workload (like managing cost-per-click bids manually campaign by campaign)We focus on helping offline-heavy businesses with narrow target audiences and long sales cycles (like real estate, auto, financial services (incl. insurance), education, and SaaS) by effectively turning them into e-commerce from an ad platform perspective. At the same time, our real-time insights into the quality of website and in-app traffic and leads enable smarter channel mix, sales and product decisions.The company was founded in March 2020 by a seasoned Digital Marketing, MarTech, and Data Science Executive from Compass (NYSE: COMP) and Ozon (NASDAQ: OZON), who basically built our product to alleviate his own pains as he moved from e-commerce to real estate tech.
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