Marketing & Advertising - Sydney, New South Wales, Australia
I've been working in ad agencies for over twenty years. If there's one thing I've learned it's this, when a brand talks, people need to feel informed or entertained. If it's not doing one of these things clearly, chances are someone's wasting some serious money.So far, I've used the earth's rising temperature to discount cold beer. I've asked Jean-Claude Van Damme to convince people to say ‘no' to his own terrible movies. I've been involved in campaigns for both iPhone and MacBook. And I've even used Australia's Big Pineapple to help put back on international flights to earthquake ravaged Christchurch, New Zealand. I can take your brief or business challenge and turn it into an idea people will want to share and talk about.
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