Health, Wellness & Fitness - , ,
TONA is a purpose-founded activewear brand reimagining women's activewear with the fit, compression, and comfort the premium consumer deserves. And a mission to prevent teen suicide and self-harm.Vision:TONA set out to solve one of the most pressing and commonly expressed frustrations in women's activewear today – there is not a single brand that provides the ultimate fit, aesthetic, and comfort in conjunction with the fabric integrity, longevity, and sustainability that stands up to high-intensity workouts with the shape, support, coverage and compression the premium female consumer demands.By developing their own proprietary fabrics, and being led by the most fit-obsessed activewear designers in the space, TONA is able to provide women with the aesthetic they love, the support they desire, and the durability they deserve.TONA will provide a more luxurious, higher aesthetic, longer-lasting evolution of leggings, tops, sports bras, and outerwear to the significantly underserved women's premium activewear and sportswear market.Mission:When suicide impacted our Founder's family, he went on a mission to create the most customer-obsessed company in activewear and fashion to support the physical and mental health of women, and the prevention of teen suicide and self-harm – so other families would not have to experience the same pain and suffering his family had.That company is TONA ACTIVEWEAR.