Top-of-Mind Branding®
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Top-of-Mind Branding® Details
Top-of-Mind Branding® helps clients become or remain long-term Top-of-Mind Brands by avoiding or overcoming Brand Limiters.In every market niche there are three tiers of brands:1. Brands that are mentioned when the market category is given. We call these Top-of-Mind Brands2. Brands that buyers know if given the name3. Brands that buyers are unaware ofTop-of-Mind Brands are an elite group. Our research among sales and marketing executives shows that less than one-third of brands in a given category are Top-of-Mind Brands.If you are in the second or third tier of brands and want to be a Top-of-Mind Brand or are already a Top-of-Mind Brand and want to stay there, we can help.
Top-of-Mind Branding® Technologies
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