Marketing & Advertising - Ferndale, Michigan, United States
We're in business to make ideas. Ideas that solve problems, ideas that change or reinforce opinions, ideas that generate reactions... essentially, we make ideas that create desired effects. As only good ideas can.The glaring lack of good ideas in popular culture suggests that making good ideas is hard.It's even harder if the idea making process is littered with "stuff."Stuff like layers of redundancy, silos, holding-company paralysis, ass kissing, over-analysis, fear...stuff like that.And the misconception that great ideas cost millions of dollars.Nothing good has ever occurred under those circumstances. As most of today's bloated communications organizations prove.So we don't do that.We hire smart people and remove the "stuff." And as you can imagine, creative people love that. It's our unfair advantage.The result is pure, unfiltered, focused ideas for our clients.And, WOW! No surprise...the ideas are better and more effective.