Marketing & Advertising - New York, New York, United States
Totib is a "measured marketing" company built upon the notion that if an action can be measured digitally, then it can be made more efficient. We approach digital marketing as a science, an exercise of facts and logic, not an exercise of opinion and conjecture. At our core value is the notion that continuous improvement is better than delayed perfection and that a series of incremental improvements is more likely to deliver the desired outcome than a single large event. The same way savings and compounding interest is more likely to deliver more consistent results versus waiting to strike gold.We have adopted the Scientific Method as our guiding principle, translating and adapting it for marketing purposes. We call it the "Scientific Marketing Method", a process we define as: Plan, Design, Build, Measure, and Improve.So, what does that actually consist of? Broadly, we will be asking questions about your business, doing competitive research on your industry, constructing a hypothesis, testing it through live marketing experiments, observing the results, drawing conclusions and communicating our findings.We look forward to working with you.Scott SwansonSr. Director, Conversion EngineeringTotib, Inc. mobile +1.415.847.9100
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