Trace Research Ltd (NZ)
N/A - Auckland, N/A, nz
Trace Research Ltd (NZ) Employees
Trace Research Ltd (NZ) Details
Trace Research Ltd (新西兰- 踪 - 市场研究顾问有限公司）is an independent research-based marketing consultancy company based in Auckland established by Dr Andrew Zhu and his associate Donella Parker. The company is also consisted of an academic advisory board, Dr Rick Starr, Dr Mike Lee, Associate Professor Richard Brooks, Dr Xin Chen, who provide academic assessments and validations for our empirical works - a full integration of theory and practice.With Dr Zhu and Dr Chen's substantial research background in Chinese consumer behaviour, Trace is the first and the most qualified Chinese business focused research establishment in New Zealand, Trace has the largest database of Chinese consumers in New Zealand. In 2016, Dr Zhu was motivated by the safety concerns among the Chinese community in NZ, and conducted the ground-breaking social polling among 11,675 Chinese, which was the first ever polling conducted among Chinese in NZ's History. The results attracted public attention and reported by more 20 mainstream media domestically and internationally, which impacted on government's policy making significantly (e.g. Police to attend all household burglaries; Formally lifting the priority level of dwelling burglary out of volume in the police's case management system);In the early stages of the company's development, Dr Zhu has focused mainly on providing contract based research and consultancy for other major domestic research agencies and business clients. The company has also worked for global businesses that have establishments in Asia, such as Chevron/Caltex, AIA, Bank of China and, in China, Volkswagen and Toyota. Political polling analysis for Reid Research Political Poll has been one of the most exciting projects in the company's portfolio, and the results have received considerable public attention. Trace is also working along with some non-profit organisations in promoting social welfare and social responsibility.Email: andrew@traceresearch.co.nz
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