Information Technology & Services - Barcelona, Catalonia, Spain
At Track a Brand we're trying to solve the problem of lack of trust, transparency, and awareness for sustainable companies. We're developing customized B2B2C solutions for the mentioned problem: Brand Authenticity and Brand Awareness. Brand Authenticity is a blockchain-backed solution designed to protect a brand against counterfeit. Blockchain technology provides transparency and a single source of truth for the consumer due to decentralization and immutability.Brand Awareness is a marketing tool that helps consumers access a wide range of data about a particular product - details on production, ethical and environmental information, ratings, reviews, and the unique story of a brand and a product.
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