Marketing and Advertising - Quezon City, , Philippines
Trackworks is an out-of-home media company. Its flagship property is the Mass Rail Transit (MRT-3) line that runs along a 13-station, 16.9-kilometer stretch on Metro Manila's main artery, EDSA. Trackworks offers marketing communications opportunities targeting motorists along EDSA, as well as the 450,000+ consumer-commuters that board the MRT-3 trains daily. These include outdoor inventories; e.g., LED displays, billboards and banners; in-train products; e.g., in-train radio and posters; and in-station offering; e.g., lightboxes and sampling-and-selling activities.