trbm.marketing
N/A - Kansas City, MO, us
trbm.marketing Employees
trbm.marketing Senior Management
trbm.marketing Details
When it comes to brands, consumers are looking for something to cut through the noise. Something to make them say, ‘Wow!', and spark their curiosity.In August of 1977, Astronomer Jerry Ehmen was reviewing data printouts as part of the SETI project (Search for Extraterrestrial Intelligence). His primary tool was a satellite dish the size of a football field at Ohio State University called ‘Big Ear'. This was a fairly mundane job. The IBM computer would pick up static signals from space and spit out paper with it's findings. Most days it was like the static between radio stations. Quasars and black holes and sun noise all kind of ran together. But on this particular day, he came across the signal that stood out amongst the rest. A complex signal that lasted a full 72 seconds.He immediately circled the signal on the paper with the word ‘Wow!' next to it.No matter what him and his colleagues theorized, they couldn't come up with any other explanation other than intelligent life. Unfortunately the signal was never heard from again.~~~~~~When it comes to brands, your company is competing in a vast universe of competition and background noise competing for your customer's attention. It's time to make them say, ‘Wow!'
trbm.marketing Technologies
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