Tread Lightly
Online Media - Los Angeles, California, United States
Tread Lightly Employees
Tread Lightly Details
Our generation has a shortened attention span due to the way we consume media such as Instagram stories and Tik Tok videos. We are constantly swiping through videos and stories every few seconds, which is reflective of our decreasing attention spans. Gen Z has an average attention span of 8 seconds. Because of this, the new generation does not pay much attention to the news. Who is going to read 5 pages of politics? That's why Tread Lightly was designed. It is a news source for Gen Z; all articles 250 words or less. All in a conversational tone so it's easy to read. With both a website as well as an app, Tread Lightly is helping Gen Z consume media in a fresh and new way.
