Online Media - New York, New York, United States
Even with the expanding industry of pre-owned fashion e-marketplaces, women in the U.S. still only wear 80% of their closets only 3 times or less. Trench is your never-ending closet. The innovative model of the Trench marketplace removes all friction points in closet-to-closet transactions and allows full liquidity of all types of fashion pieces. Trench is tapping into the $50B treasure-trove collecting dust in U.S. closets. Targeting Generation Z, Trench offers an app that functions as a stand-alone fashion economy, tailored to meet the needs of constant renewal. The app ushers in an exclusive digital currency instead of dollars for people to sell and buy fashion pieces from each other. This secondary market, disconnected from current monetary systems, enables shopping without spending money and selling without losing value. Trench is built as a social platform that produces exceptional engagement and is designed to break the barrier for pre-owned fashion shopping. The company is led by Founder Adi Shemesh, a member of Forbes 30 under 30and funded by Magma VC, Hearst Communications and angel investors.
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