Trench
Internet - New York, New York, United States
Trench Details
TRENCH is your never-ending closet.\\Targeting Generation Z, this premise is offered through a C2C platform that functions as a stand-alone fashion economy. The completely new marketplace model, is specially tailored to the need of constant renewal in fashion.\\Trench offers a fashion digital currency for women to sell and buy fashion items from each other. This secondary market, disconnected from current monetary systems, removes costs of renewal and enables women to shop without spending more money. Trench is built as an addictive social platform, producing exceptional engagement, and designed to break the barrier for shoppers who never bought 2nd hand fashion before.\\We target the 70% of unworn items in every woman's closet that are not being neither worn nor sold, estimated at $50B in the US alone.
